Burrow makes uncompromising furniture for modern life at home. We worked with the team at Burrow in close collaboration over a 6 month engagement to provide creative direction and take the brand to the next stage of growth.
Creative Direction
Branding
Digital & UX Design
Print Design
Art Direction
First physical touch point
As a direct to consumer product, for many receiving the sofa is their first physical experience of the brand.
Understanding how easy it is
Using a visual first approach we quickly helped customers to understand the assembly process.
Unifying the brand
We elevated the brand positioning and visual identity across all touch points and collateral.
Make yourself at home
We modernized Burrow's presence through strongly branded campaign content for use across their online experience and marketing channels all centered around a newly developed positioning: make yourself at home.
A new home in Soho, NYC
We designed the Burrow House sub-brand, and provided creative direction across store signage, interior and collateral for the first physical Burrow House in New York City.
Burrow House store design with Bobby Redd; Campaign content with Placeholder, Jeremy Liebman, NRM, and Moss Park.