Junzi Chinese fast-casual
challenging the conventional.

Junzi Kitchen is a Northern Chinese fast-casual restaurant with all the authenticity (and flavor) and none of the cliché. We worked with the Junzi team to refine their overall brand, develop a design and signage system, and set them up for their ambitious growth into New York City.

Experience Design

Modern palette
We worked with Junzi to establish an inviting and modern color palette for use across interior, staff uniforms, packaging and brand collateral.

Streamlined ordering
To help ease the lunchtime craze, we developed a bilingual menu and signage system for a consistent and effortless experience across Junzi locations.

Store and interior design by Xuhui Zhang, Junzi director of real estate development & architectural design; Ming Bai, Junzi co-founder and art director.