Thinx Magical, multi-tasking micromesh.

Thinx Air is a new lightweight, cooling, and quick drying line of underwear with the same period-proof tech Thinx is well loved for. To launch the new collection Super Bureau developed an expressive visual campaign to convey just how freeing Thinx Air can feel.

Art Direction
Digital Content

Showing functions, emotionally.
The campaign combined photography with abstract digitally rendered elements to introduce the new benefits in a way that was both emotional and relevant.

In collaboration with Thinx creative team.